Privacy Policy

Last updated: March 2025

1. Introduction

SafeFoodForDogs (“we,” “us,” or “our”) operates https://www.safefoodfordogs.com. This Privacy Policy explains how we collect, use, and protect information when you use our website.

By using SafeFoodForDogs, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Email Address

If you voluntarily subscribe to our newsletter or request updates, we collect your email address. This is stored in our database and used only to send you the content you requested. We do not sell or share email addresses with third parties.

Contact Form Submissions

If you contact us via the contact form, we collect your name, email address, and message. This information is used solely to respond to your inquiry.

Usage Data

We automatically collect certain information when you visit the site, including your IP address, browser type, pages visited, and time spent on pages. This is collected via analytics tools described below.

Search Queries

When you search for a food on our site, we may log the search term to improve our content and understand which foods dog owners are looking for.

3. Analytics

We use the following analytics services to understand how visitors use our site:

Google Analytics 4

We use Google Analytics to track page views, user behavior, and traffic sources. Google Analytics may use cookies and collects anonymized usage data. You can opt out using the Google Analytics Opt-out Browser Add-on.

PostHog

We use PostHog for product analytics to understand feature usage and improve the site experience. PostHog processes data in accordance with GDPR and CCPA. See PostHog's Privacy Policy.

Hotjar

We may use Hotjar for heatmaps and session recordings to improve usability. Hotjar anonymizes IP addresses. See Hotjar's Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity for heatmaps, session recordings, and user behavior insights to improve the site experience. Clarity anonymizes personally identifiable information. See Microsoft's Privacy Statement.

Mailerlite

We use Mailerlite to manage newsletter subscriptions and email communications. When you sign up for our newsletter, your email is stored by Mailerlite in accordance with their privacy policy. See Mailerlite's Privacy Policy.

Vercel Analytics

Our hosting provider Vercel collects anonymized performance and traffic data. See Vercel's Privacy Policy.

4. Email Communications

If you subscribe to our email list, we will send you content related to dog food safety, site updates, and educational resources. You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.

We do not send unsolicited commercial email. We do not sell, rent, or share your email address with third-party marketers.

5. Affiliate Link Disclosure

Some pages on SafeFoodForDogs may contain affiliate links. If you click on an affiliate link and make a purchase, we may receive a small commission at no additional cost to you.

Affiliate relationships do not influence our editorial content or safety classifications. All safety information is determined independently based on veterinary evidence, not affiliate relationships.

Affiliate links are disclosed in accordance with the FTC's guidelines on endorsements and testimonials.

6. Cookies

We use cookies and similar tracking technologies to improve your experience and for analytics purposes. You can control cookie settings through your browser. Disabling cookies may affect some functionality of the site.

7. Data Retention & Security

We retain email addresses and contact form submissions for as long as necessary to fulfill the purpose for which they were collected. You may request deletion of your data at any time by contacting us.

We use industry-standard security practices to protect your information. Our database is hosted by Supabase, which implements enterprise-grade security. However, no method of transmission over the internet is 100% secure.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Opt out of email communications at any time
  • Lodge a complaint with a supervisory authority (EU/UK residents)

To exercise any of these rights, contact us at tim@safefoodfordogs.com.

9. Children's Privacy

SafeFoodForDogs is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

If you have questions about this Privacy Policy, please contact us at tim@safefoodfordogs.com or through our contact form.